The Power of Video was a video conference that I created the logo and mascot for, I also created some additonal items such as posters and banners.
It is a conference that will focus on the power of video in terms of how content creators on platforms such as YouTube, Facebook, Snapchat or Beme have become a major influence, both online and offline and how they have turned their passions into full-time careers.
I wasn't really given a brief for this project, I was simply told to create a logo that had some form of play button and as you can see below I went through quite a few! haha.
My idea developed from trying to create something that resembled a normal play button that you would see on a YouTube video or any video for that matter to attempting to create something I appeared more handdrawn as the event was about content creaters and their creations so I wanted it to look handmade
Finally "Damien" who overlooked the project liked the design shown below and luckily so did I, it covered all the requirements of the event and met what I intended the design to look like which was 1. to include a play button and 2. to have a handdrawn appearance.
I wasn't originally tasked with creating a mascot, I created a basic sketch as a example to begin with just as a sort of extra with the logo but "Damien" really liked the idea so we ran with it. Below you can see the final design. A female version was also created but was not used.
